How To Create A Successful Pinterest Marketing Strategy In 2024

In 2024, it can be easy to feel that the social media marketing landscape is crowded and saturated. But, staying ahead of the curve with social media tactics can mean the difference between a sales and no sale, a follow and no follow, a view and no view, a like and… well, you get the picture.

If you’re using Pinterest to market your business, you may already know that regular posting, scheduling content in advance, strategic following and plenty of engagement will work wonders, alongside adding valuable content to every Pin.

We believe that the way to stop tumbleweeds flying over your social feeds, is to stay on top of trends within those channels.

Why Use Pinterest In Your Social Media Marketing Strategy?

By design, Pinterest doesn’t encourage users to stay on the app quite like other social media networks. Pinterest has some incredible statistics that really target businesses. In 2022, this Hootsuite report finds that:

• 72% Of users feel more ready to make a purchase, after visiting the social network
• 85% Of users say that they use Pinterest to plan new Projects
• Shopping on the platform grew by 20%, in 2021
• Advertising reached 200 million users, in 2021

What’s New With Pinterest?

In March, 2023, Pinterest held their annual Pinterest Presents marketing event. This global occasion presented the marketing industry with a raft of new information and options to monetise via the social media network. So, how can brands utilise these changes to increase visibility and boost transactions? Well, have a look at these updates below, then get in contact to find out about how we can help you to market on Pinterest.

• Your Shop
• In-App Purchases For Shopify
• Shopping API
• Trends
• Idea Pins Advertising

Your Shop

Pinterest say, “[Your Shop] is a place for people on Pinterest to browse, shop and buy – and it’s completely tailored to every single person’s individual tastes. That’s right. People on Pinterest will see a customized shopping surface, with brands and products based on their own activity and preferences.”

This provides a great opportunity for e-commerce businesses to diversify their shop fronts and raise their visibility. It may present owners with scope to achieve competitive advantage, as this new offering from Pinterest will require technology savvy teams to implement these changes. That’s why we always recommend hiring a digital agency to assist with these transitional tasks.

In-App Purchases For Shopify

In a change from Pinterest’s current business model, in-app purchases offer a chance to streamline the buyer process and could lead to more impulsive shopping behaviour and without the disruption of opening new tabs and windows. So, if you run your e-commerce organisation via Shopify, this change should come easy. It may seem like a small idea, but taking advantage of this could significantly decrease purchasing times and ensure quicker sales. And we will always advocate advances that help with CRO.

Shopping API

With new shopping API, simple catalog connections are easier to achieve than ever before, which is key to maximizing in-app commerce. Much like the other points that we have touched upon within this post, creating shoppable Pins meets the consumer where they browse, increasing the chances of quick sales. Pinterest has been working to improve on this area for some time, as they have been distinctly lacking behind their other social media counterparts. We hope that these new APIs will come swiftly to all territories, however slow rollouts may be experienced.

Pinterest Trends

Pinterest says, “Businesses in the US, Canada Qatar and the UK will see new features added to the Pinterest trends tool, including real time search data, more trend types, more granular audience tools and personalized trend recommendations for your business. And later this year, we’ll launch the tool to additional countries all over the world.”

While these all sound like essential features for any business wanting to advertise and sell via Pinterest, the social network has been sluggish to put these into practice. And those outside of the US, Canada and the UK may be waiting a little while longer.

Idea Pins Advertising

Pinterest says, “Already, creators can tag your products in their Idea Pins, and disclose a paid partnership. Starting later this year, you’ll be able to promote those Pins as Idea ads to celebrate the partnership with a wider audience.”

Again, this is a great tool to reach new target demographics and increase brand awareness. Businesses need to ensure that they really understand their target consumers, get into the mindset of them and pinpoint how their products and services match their ideas.

Summary

Pinterest may not have the volume of users that Facebook, Twitter, or Instagram have managed to amass, but it’s audience are dedicated and motivated to buy. Users tend to already be inspired by a particular activity, service, or product and go looking for detailed information on their preferred subjects.

Businesses should look to utilise these new features to showcase their products, add value to consumers and exploit pain points for quick sales. Not only that, but Pinterest can be a real asset, when it comes to increasing brand awareness, so teams must not be fooled by thinking that this is just about how to content, or click bait.

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