Packaging design
Whether it's food or product packaging, we can help you with every aspect of the project.
Impact is everything.
Whatever your product, we can help you create a packaging design that’s on-brand and gets your product flying off the shelves.
Packaging design should be viewed as an extension of your branding.
There’s no point designing an amazing logo and then trying to slap it on some packaging.
On top of this, you also need to consider the physical aspects of the packaging, legal requirements and labelling.
We have the experience you need to get every aspect of your packaging design right from day one.
Let’s be honest – selling projects (especially food products) is cut-throat. Whilst what you are packaging obviously has to be spot on (whether it’s food or some other type of product), it’s your packaging design that can make or break it.
As you’ll be well aware, your packaging is the first thing that a consumer engages with. Before they taste or use your product, it’s the design of the packaging that makes them pick it up in the first place.
Failure to connect at this level with your target market means you’ve failed completely.
This is where our packaging designers come in. We’ll create the impact that your product packaging needs to engage with your target customer and get them to pick up your product.
Knowing your market is crucial.
No matter how hard you try, you will not be able to sell your product to a market that does not want it.
You can have some of the most amazing packaging designs in the world, but if you’re talking to the wrong people, or trying to sell something your market simply does not need, no matter how awesome your packaging is, it will not work.
Before we engage you in any packaging design project we’ll help you to explore your sector, the market and your target customer to create an overview of everything before we design anything.
We strongly recommend a branding/product workshop. This will help us to fully understand what should drive your packaging design and ensure that we don’t create anything too similar to products already out there.
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