seo agency in qatar

Search engine optimisation (SEO) is the process of improving a website to increase its visibility within search engine results for relevant keywords. More visibility leads to more traffic, and more traffic leads to more sales. SEO comprises of lots of different elements including technical configuration, content quality and relevance, and user experience. No campaign is the same and a one-size-fits-all approach does not work, so good SEO is about knowing which elements are required and when.

In short, for a website to be successful, potential customers need to be able to find it. Search engine optimisation is crucial in ensuring your website is crawled and indexed effectively, thus helping to make the website more visible in search results. The more people that click through to the website, the more opportunities there are to turn visitors into customers. Beyond traffic, SEO is also important in building brand trust and credibility and is very cost-effective in comparison to other marketing methods.

Onsite SEO includes, but is not limited to:

• Implementation of new information architecture
• Transactional and informational content creation
• Meta data optimisation
• Internal anchor text optimisation
• Alt tag optimisation
• Canonical tag and hreflang tag optimisation
• Sensible implementation of robots.txt
• Implementation of 301 redirects
• Correction of 404 errors
• Sitemap optimisation
• Structured data and schema markup implementation
• Correction of faulty front end code
• Correction of mobile compatibility issues or slow loading times

What happens off your website is just as important as what happens on it. For a website to rank favourably in search results, it needs to be deemed to have authority on a given topic. To build authority, a website needs votes of confidence, which in the digital world comes in the form of links from other websites. Offsite SEO revolves around this – the acquiring of backlinks from high-quality and highly relevant external platforms.

SEO Takes Time. Let’s Look at How Much.

There are a few factors to consider when trying to gauge how long an SEO campaign will take, such as:

1. How new your site is – Sites that are brand new often have a “sandbox” period where they will not see good rankings for months. For the sake of SEO, it is best to launch your site as quickly as possible with some content, even if you are still adding pages and filling out the site.
2. How competitive your niche is – The more competitive your niche and the more competitive your keywords are, the longer it usually takes to rank for terms.
3. Why you don’t have rankings now – If your site is poorly optimized or has technical issues, fixing those things could result in huge improvements within a few weeks or less. Likewise, if your site is lacking content, adding more keyword-rich content could also boost ranking significantly or at least put you into the search results if you weren’t there before. However, if your site isn’t ranking due to lack of authority or lack of relevance, it can take much longer to rank your site, since building authority and relevance can take quite awhile.

Generally speaking, we recommend sticking with an SEO campaign for at least 6 months, which should be enough time to see significant improvement for most niches. However, usually it is possible to see at least some results within 2-3 months, especially if you are not ranking due to technical issues and/or poor optimization – both of which can usually be fixed within the first month or two, depending on the size of the site and the depth of the issues.

Comparing Apples to Apples
Companies offer “SEO Services” from anywhere between $2.99/mo. up to $10,000+/mo. The reason for this is because not everyone means the same thing when they say “SEO Services” or “search engine optimization” or even “on page” or “off page” SEO. So let’s briefly walk through what is involved in doing SEO the right way, so you can make sure you are doing a proper comparison when considering price.

A proper SEO plan should cover the following:

On-Page SEO

• Technical Audit
  There are some basic things that need to be done on your site to set the foundation for your SEO campaign. Any Michigan SEO company worth working with should take a look at your site as a whole and make suggestions to improve the conversion rate of your site, as well as thoroughly checking for any technical issues that might be hindering your site from getting the rankings you want.
• Keyword Research
  After technical analysis is done, optimization continues with keyword research. This is the process of identifying which keywords searchers are using to find products and services like yours. From there, a content strategy should be mapped out to make sure that your site is targeting the correct keywords, that supporting pages are created or in place, and that your pages are optimized for conversion.
• Content Strategy
  Content is king, and your site will need more of it, guaranteed. The more content you have on your site, the more keywords you can target and the more traffic Google will send your way. In this step, an agency should be mapping out a content strategy for your site based on the keyword research.

Off-Page SEO

• Competition Analysis
  An SEO company should be evaluating your current digital footprint relative to your competition, which is outranking you. This should take into account how you and they have extended your respective brands online and where and how other sites have mentioned or linked to your sites. This is the research phase that sets up proper expectations and metrics for surpassing your competitors.
• Link and Citation building
  Everything builds to this point. Without links, you probably won’t rank for any term that is remotely competitive. This is the “heavy lifting” of getting you ranked. The more links from high quality sites which are relevant to yours, the higher you will rank. If you’re a local business, you’ll also need listings in as many local business directories as possible (usually hundreds) to improve local rankings in the “map pack.”

So, what is included in each SEO package you’re considering? Factor in the number of keywords, the amount of citations, the number of links being built, the number of pages you want to target on your site, etc. when doing a price comparison. If you contact us at design box, we can give you a free consultation so you understand exactly what we have in mind when we send you a quote.