As a digital marketing agency, we get asked so many questions each day. As digital marketing grows ever popular, many people still don’t understand what it is, or the different elements of the craft. Some common misconceptions include people believing digital marketing is only for large, global and established businesses or even people believing that digital…
Link building is a large part of a search engine optimisation strategy. SEO incorporates so many aspects but if you don’t get your website out there and linked to, your domain authority will stay low and you won’t have the best chance at ranking higher within the search engine. You don’t want to just link…
It should be the aim of every business to retain a loyal customer base; even if your target demographic has a short buyer lifecycle, advocacy among your audience is so important when building your brand. In this blog post, we’ll take you through some easy to implement steps on how to keep your customers coming…
When you create content for your business’ email marketing campaigns, social media posts and other digital marketing tactics, do you consider upcoming holidays and events? If not, you could be missing out on some serious engagement, sales or enquiries. Contents Why Base Content Around Special Occasions? Creating content based on trends, upcoming events and holidays…
You can’t deny it, social media is everywhere these days. The competition to have social profiles which stand out and earn every follow is immense. There are several aspects to building the perfect social media profile and we are going to tell you a few today. Contents Follow our tips down below and watch as…
Good and thorough keyword research is the hidden driver behind high-ranking website pages, articles and more. Conducting keyword research should be a regular part of your content marketing and SEO strategies and you should always make sure to do it before you write any form of content that will represent your brand. Why Do I Need to Do Keyword…
