The COVID-19 pandemic compromised the safety of our employees and customers; the lack of funding meant that a few organisations had to close up shop for good, and changes in consumer behaviour meant that pivoting your business became costly and risky for some. Contents We don’t need to tell you that 2020 was not an…
Conversion rate optimisation is not always an overnight fix, it can take some real trial and error and in-depth research to figure out your business’ perfect CRO strategy. The Definition Of CRO Conversion rate optimisation, or CRO, as we will so creatively refer to it in this article, is the process of improving your website…
What makes good SEO-friendly content? We need to get to grips with the factors that actually make websites rank on search engine results pages, before we can put pen to paper… or fingers to keyboard, it’s 2023. Now, on to the good stuff. Our 8 top tips for creating content that will move you up the…
Welcome to the wonderful world of SEO! Contents If you’re just joining us in the land of digital marketing, it’s possible that you haven’t really got a clue what the fudge SEO is but may have heard it on the business marketing grapevine and don’t want to miss a trick. Or, perhaps you’ve noticed that your competitors…
How To Use Long-Tail Keywords To Increase Your Organic Search Traffic Contents What is a long-tail keyword? Any search term that has 4 words, or more, is categorised to be a long-tail keyword. Typically, they are more descriptive, specific and perhaps locational when compared to other short-tail keyword search terms. Here’s an example to make…
With so much of future and current generations opting for using mobile phones and tablets over laptops and computers, businesses could potentially be missing out on a large gap in the market by not considering creating their own application. A mobile app is always there and, as soon as you unlock your phone, you have…