Planning to roll out your brand in 2024? The past year has been a real whirlwind for businesses and the storm isn’t necessarily over. However, many companies are taking this time to pull back, rethink their strategies and diversify their offerings. Contents What is brand planning? Brand planning is the process of deciding how your…
Posting content from your website or even launching your website is such an anxious time. Worrying how will it perform in Google and whether it will reach as many people as you want it to. This is one of many reasons why you need to get your keyword game right. Posting SEO-friendly inbound content can…
Our top 5 benefits of using display advertising in your digital marketing strategy! Contents We understand that not everyone is aware of the different types of digital advertising. From Google Search Ads to video advertising and the Display Network. All have a different purpose and intent when trying to entice an online viewer to click on them. Display…
The COVID-19 pandemic compromised the safety of our employees and customers; the lack of funding meant that a few organisations had to close up shop for good, and changes in consumer behaviour meant that pivoting your business became costly and risky for some. Contents We don’t need to tell you that 2020 was not an…
Conversion rate optimisation is not always an overnight fix, it can take some real trial and error and in-depth research to figure out your business’ perfect CRO strategy. The Definition Of CRO Conversion rate optimisation, or CRO, as we will so creatively refer to it in this article, is the process of improving your website…
What makes good SEO-friendly content? We need to get to grips with the factors that actually make websites rank on search engine results pages, before we can put pen to paper… or fingers to keyboard, it’s 2023. Now, on to the good stuff. Our 8 top tips for creating content that will move you up the…
Welcome to the wonderful world of SEO! Contents If you’re just joining us in the land of digital marketing, it’s possible that you haven’t really got a clue what the fudge SEO is but may have heard it on the business marketing grapevine and don’t want to miss a trick. Or, perhaps you’ve noticed that your competitors…
How To Use Long-Tail Keywords To Increase Your Organic Search Traffic Contents What is a long-tail keyword? Any search term that has 4 words, or more, is categorised to be a long-tail keyword. Typically, they are more descriptive, specific and perhaps locational when compared to other short-tail keyword search terms. Here’s an example to make…
