You may have heard the expression: content is king. Well, by this point, you’ve probably not just heard about it, but read about it, had nightmares about it, in fact, it’s probably tattooed on the inside of your eyeballs.
Well, you can read more about our content services here in an attempt to make those content worries drift away. The real question is: how are you getting your content out there? Being one of DesignRush’s Top Social Media Marketing Companies, we think that we’re pretty qualified to answer that question.
Let’s be 100% transparent, no marketer is sitting at their computer all hours of the day and night, waiting for the perfect time to post, they’re not even crafting their content in-app anymore. We’re sorry to break it to you, but the days of writing out a Facebook post on Facebook… are well and truly over. Nearly every business in 2023 has taken to scheduling their content to free up time for other digital marketing activities, find out why here.
There are a million and one different social media scheduling tools fighting for your business to become your preferred scheduler and social media best friend in 2023. So, we’ve taken the big and the bold and compared them with the less well-known platforms to see exactly how they compare this year. We’ll help you find your best social media scheduler in this article to assist with your content schedule strategy.
It’s worth noting that our review doesn’t just take into account the free plans or trials on these products, but these social media schedulers often require you to sign up for a monthly plan, to access their best features.
- Sprout Social
First up, probably one of the most well-known content schedulers out there. Hootsuite brands itself an all-rounder, with scheduling, advertising capabilities and insight reporting.
- Schedule unlimited posts with Business Plan and easily a month’s worth of content with the free plan.
- Gives you the ability to run advertisement campaigns.
- Track and report on your organic and paid digital marketing efforts.
- A free-forever plan is available.
- A little pricier than other scheduling platforms.
- UI isn’t the easiest thing to pick up, especially with their newest update.
- You can only reply to and like comments on Facebook.
Hootsuite have 3 packages available. Their social scheduling plans range from £39 a month to custom bespoke prices. You can get a 30-day free trial of each so if you aren’t sure which plan is best for you, it might be worth trying before you buy.
A relative newcomer on the scheduling block in 2023. Its selling point gives the user the ability to never run out of inspiration with their post ideas, trending topics and optimisation tips.
- Share the workload with other members of your organisation.
- Gives appropriate content suggestions that are actually pretty useful.
- Integration with Slack means you can divvy up tasks with ease.
- Ads and analytics are useful tools to have all in one place.
- The app isn’t the easiest thing to use and has limited features.
- Video post features are limited.
- Ad budget caps are low if you’re a growing organisation wanting to get your message out there.
Loomly gives you the option of purchasing plans monthly or yearly. They have a bigger range available than Hootsuite with 5 options to choose from ranging from $25 a month to bespoke pricing. Their free trial options lasts for 15 days.
Later is, self-confession might I add, the best Instagram scheduler in 2023, but doesn’t promote itself on its abilities for any other social media platform. It’s one of the few schedulers that gives its users the ability to schedule in Instagram stories, however, we’re sure this will soon be on the rise with other platforms such as Twitter, Facebook and Linkedin.
- Schedule Instagram stories into your content calendar.
- Later has a media centre which you can pack full of evergreen content to post over and over.
- Filter images via the scheduler.
- Reply to comments and create conversation in-app. Free-forever plan is available.
- Instagram features are very limited if you don’t have a Business / Creator profile, yet Instagram is Later’s main selling point.
- It’s worth noting that Instagram stories can only be prompted, not scheduled, due to Instagram’s algorithm.
- You are unable to post videos on the free plan.
If you’re looking for a free social media scheduling tool in 2023 then Later might just be the one for you! Later offers 5 plans including a custom one. Their cheapest plan is… free! This free plan enables you to use 1 social set, schedule 30 posts per social profile and 1 user. Other plans range in pricing from $15 per month to $40 per month. These plans contain extras such as hashtag suggestions and additional add-ons. Any social media scheduling plan can be trialled for 14 days.
Another top player in the social media scheduling world. Sprout Social attempts to give you a little bit of everything you need to run your social media accounts and does it well.
- Excellent collaboration tools, monitor and give access to employees at specific company levels.
- Get in-depth insights and reports on your digital marketing efforts.
- Engage with audiences in real-time.
- Includes Pinterest integration, which is sometimes forgotten about on social media scheduling platforms.
- It can get pretty pricey when you start asking more of the platform.
- We question some of the features included in the higher price brackets.
Sprout Social offers a free trial lasting 30 days and has 3 plans to choose from which range in price from $89 per user/month to $249. You are able to add premium solutions to each plan if wanted.
Gain is the little seedling of social media scheduling. Fresh off the mould and with only around 6,500 users right now, it’s brand new. But, we’re all about supporting the little guy. 2023 is Gain’s year of uprise.
- You can create content across multiple channels and duplicate posts easily.
- Collaborate with your team and get approval on posts before they go live. (Ideal if you work with a client on their social media marketing!)
- Allows you to preview posts in different settings, mobile, desktop, right-hand, etc.
- Canva integration, so that you can design content on Canva and get approval on the platform.
- The mobile app is not up to scratch yet, so using the desktop version is the way forward on Gain until they develop their software.
- No reporting and analytics features.
Gain, unlike its competitors, has a simple one price plan. It offers the option to pay monthly or yearly with monthly billing being $99. From this, you are able to create unlimited workspaces, connect unlimited social platforms and more. The first 10 users are free and after that, there is a charge for each new user. Gain offers a 14 day free trial.
We hope that we’ve given you a little insight into the world of social media scheduling platforms and you’re wised up on ways to streamline your social media processes.
However, if you still don’t have the time, then Design Box is here to quell your social networking worries from setting setting up and optimising your social media accounts, to developing, implementing and evaluating a bespoke content strategy that’s perfect for your business.